Best Western Hotels & Resorts

Best Western is one of the world's most recognizable hotel chains, originating in the United States in 1946. Founded as a marketing referral system among independent hotel operators, it transformed the hospitality landscape by creating a unified brand for travelers. Unlike traditional corporate-owned chains, Best Western was famously operated for decades as a non-profit membership association where each hotel was independently owned and operated.

In 2019, the organization underwent a significant structural change by incorporating as BWH Hotels (BWH Hotel Group), a for-profit commercial entity. This transition was designed to enhance agility in the competitive global market and facilitate further expansion. Today, the brand encompasses more than 4,000 hotels across nearly 100 countries and territories. While headquartered in Arizona, USA, the individual properties are typically owned and operated by local franchisees or investors under the brand's rigorous quality standards.