Rocawear Apparel

Rocawear is a globally recognized lifestyle and fashion brand that emerged from the hip-hop culture of the late 1990s. Launched in 1999 by music mogul Shawn 'JAY-Z' Carter and Damon Dash of Roc-A-Fella Records, the brand quickly became a staple in urban fashion, offering everything from denim and graphic tees to high-end leather jackets and accessories.

In 2007, the brand underwent a significant transition when JAY-Z sold the rights to the Rocawear brand to Iconix Brand Group. This move helped the brand expand its presence into international markets. Today, Rocawear is part of a portfolio of global brands managed by Iconix, which continues to leverage the brand's heritage in street culture to appeal to contemporary audiences.

Manufacturing for Rocawear products is distributed across several countries, including China, Vietnam, and India, to maintain a diverse supply chain catering to global demand. The brand remains headquartered in New York City under the stewardship of its parent company, maintaining its roots in the city where it was founded.