Blend clothing

Blend is an international fashion brand established in Vejle, Denmark, in 1993. Originally founded by the BTX Group, the brand quickly became one of Europe’s largest denim manufacturers, focusing on youthful, urban menswear. Known for its 'European urban' style, the brand specializes in denim, jackets, and casual wear.

Today, Blend is part of the DK Company portfolio, one of Europe’s leading suppliers of fashion and lifestyle brands. While the brand’s design and creative identity remain rooted in Denmark, production is managed through a global supply chain with manufacturing typically occurring in major textile hubs across Asia and Europe to ensure competitive pricing and widespread availability.