B'tween Cereal Bar

B'tween is a popular line of cereal bars known for combining high-quality grains with chocolate or fruit ingredients. The brand was established to meet the growing consumer demand for convenient, on-the-go snacking options that offer a balance of nutrition and taste.

The product is manufactured in Germany, maintaining strict quality standards that have made it a staple in the European confectionery market. While originally developed as a regional specialty, it has gained international recognition through its parent company’s extensive distribution network.

B'tween is owned by the SCHWARTAUER WERKE, a historic German manufacturer founded in 1899. This company is a subsidiary of the Hero Group, a global food company headquartered in Switzerland. The brand remains a key player in the snack bar category, benefiting from the Hero Group's expertise in fruit and grain-based nutrition.