Coles Bran Flakes with Sultanas

Coles Bran Flakes with Sultanas is a breakfast cereal marketed by one of Australia's largest grocery retailers. The product is specifically formulated to be high in fiber for gut health and is enriched with essential vitamins and iron. It emphasizes local sourcing, prominently featuring a seal that specifies 'Australian Grown Wheat' and an 'Australian Made' label indicating it is produced in Australia using at least 84% Australian ingredients.

As a private-label product, it is sold exclusively through the Coles supermarket network. The brand's identity is deeply rooted in the Australian retail landscape, originating from the initial variety store opened by George Coles in 1914. Today, the product serves as an affordable, quality alternative to national brands, maintaining a strong focus on domestic manufacturing and Australian agricultural inputs.

Ownership of the brand rests with Coles Group Limited, an independent Australian public company. While it was previously a subsidiary of the Wesfarmers conglomerate, Coles Group was demerged in late 2018. It is now a major employer and a staple of the Australian economy, headquartered in Melbourne.