Nissin Demae Itcho Instant Noodle

Demae Itcho, which translates to 'delivery one-order', is a globally recognized brand of instant noodles featuring the iconic 'Demae-boy' mascot. Originally introduced in Japan in 1968, the brand has become a cultural staple particularly in Hong Kong, where it holds a dominant market share and is often served in local tea restaurants (cha chaan tengs).

The product shown is specifically the Hong Kong version, indicated by the 'Made in Hong Kong' (香港製造) seal on the packaging. While the brand is Japanese, Nissin Foods maintains significant manufacturing facilities in various territories to cater to local tastes and logistics. The Hong Kong facility is one of the most prominent, producing a wide variety of flavors exclusive to the region.

Nissin Foods remains under the stewardship of the parent company founded by Momofuku Ando, the inventor of instant noodles. Today, Nissin Foods Holdings Co., Ltd. oversees a massive global portfolio, continuing to innovate in the convenience food sector while maintaining the legacy of the Demae Itcho brand across Asia, Europe, and the Americas.