Tasco Optics

Tasco is a historic American brand that has been a household name in sports optics for over seven decades. Founded in 1954 by George Rosenfield as Tanross Supply Company, it initially focused on distributing hardware and fishing tackle before specializing in telescopes and binoculars. For years, the brand dominated the entry-level enthusiast market, making optical exploration accessible to the general public through affordable pricing and widespread retail availability.

The manufacturing of Tasco products shifted primarily to Asia, specifically China, during the latter half of the 20th century to maintain competitive price points. In terms of ownership, the brand has undergone several transitions, moving from private ownership to Bushnell Performance Optics in 2002. Today, Tasco is part of the portfolio of Vista Outdoor, a major American global designer and manufacturer of consumer products in the outdoor sports and recreation markets. This ownership ensures that Tasco continues to leverage advanced engineering resources while maintaining its mission of providing value-driven optics for birdwatching, hunting, and astronomy.