Made O'Meter
Discover where a brand or product originates
Dreft is a renowned brand in the household cleaning sector, primarily known in the Benelux region and parts of Europe for its high-quality dishwashing liquids. The brand has a long history, originally established as a laundry detergent brand in the United States in the 1930s before expanding and diversifying its product line into dishcare internationally.
Today, Dreft is owned by the multinational consumer goods giant Procter & Gamble (P&G). While the brand's American counterpart remains focused on infant laundry care, the European brand seen here specializes in powerful grease-cutting dish soaps. Manufacturing occurs in several P&G facilities across Europe and other regions to serve local markets efficiently. As part of P&G's global portfolio, Dreft benefits from extensive research and development in surfactant technology, maintaining its position as a market leader in the dishwashing category.
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