Made O'Meter
Discover where a brand or product originates
Essence is a popular cosmetics brand known for offering high-quality beauty products at an affordable price point. It was founded in 2002 by Christina Oster-Daum. The brand's philosophy focuses on ethical beauty, being strictly cruelty-free and often featuring vegan formulations. This specific product, the 'I Love Extreme Volume Mascara Waterproof', is a staple in their eye makeup category, designed for high volume and water resistance.
While the brand is German in origin, manufacturing often takes place in various European locations, with many of their mascaras, including this specific line, frequently produced in Luxembourg or Italy. Essence is owned by cosnova GmbH, a privately held German company that also manages the brand Catrice. Cosnova has grown to become a global leader in the 'masstige' beauty market, distributing products to over 80 countries.
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