Demak'Up Sensitive Cotton Pads

Demak'Up is a leading brand in the personal care industry, specializing in facial cleansing and make-up removal products. Originally founded in France, the brand became a pioneer by introducing the first ready-to-use cotton pads, fundamentally changing beauty routines for millions of consumers.

The brand has a long history of industrial ownership, starting with the French group Procter & Gamble and eventually becoming part of the SCA (Svenska Cellulosa Aktiebolaget) portfolio. In 2017, SCA spun off its hygiene and health business into a new global company named Essity.

Demak'Up maintains high standards for its products, often manufacturing them in European facilities, with a strong focus on French production sites that prioritize sustainability and skin safety. As an Essity brand, it benefits from extensive research and development in hygiene technologies, ensuring its cotton pads remain a staple in European pharmacies and supermarkets.