Sabritas Flamin' Hot potato chips

Sabritas is the primary brand under which PepsiCo markets Frito-Lay products in Mexico. The brand has a deep-rooted history in the Mexican market, having been founded in Mexico City in 1943 before being acquired by PepsiCo in 1966.

Today, the brand is a staple of Mexican snack culture. While the Flamin' Hot flavor profile was an innovation born from Frito-Lay's US operations, it has been heavily adapted for the Mexican palate. These products are manufactured locally in Mexico by Sabritas, S. de R.L. de C.V. to serve the domestic market, under the ultimate ownership of the American multinational PepsiCo.