Rexona Men Whole Body Deodorant Aerosol Active Fresh

Rexona is one of the world's most recognized personal care brands, specializing in deodorants and antiperspirants. The brand was originally established in Australia in 1908 by Alice Sheffer, the wife of SF Sheffer, the founder of the Sheldon Drug Company. It was initially marketed as a personal hygiene soap and ointment before evolving into the powerhouse deodorant brand it is today.

Over the decades, through a series of corporate acquisitions, the brand became part of the Unilever portfolio. Unilever, a British multinational consumer goods company, is the ultimate owner of Rexona and continues to hold this position into 2026. The brand is known by several names internationally depending on the market: it is branded as Rexona in most of the world, Sure in the United Kingdom and Ireland, Degree in the United States and Canada, and Shield in South Africa.

Manufacturing for Rexona is decentralized to maintain a global supply chain. Production facilities are located across multiple continents, including significant operations in the United Kingdom, Brazil, Argentina, and various locations across Asia and Europe. This geographic distribution allows the brand to cater to specific regional preferences, such as the 'Whole Body' aerosol format popular in the Australian market.