WoolOvers natural knitwear

WoolOvers is a British lifestyle brand that has specialized in natural fiber knitwear since its inception. Founded in 1989, the company began by selling traditional wool sweaters at equestrian and country shows across the United Kingdom. Over the decades, it transitioned into an international multi-channel retailer, expanding its collection to include cashmere, cotton, silk, and linen garments for both men and women.

While the brand is deeply rooted in British heritage and its design headquarters remain in the UK, the manufacturing of its garments takes place globally to leverage specialized expertise in different fibers. Production typically occurs in countries such as China, Madagascar, and Mauritius, depending on the specific material requirements.

In terms of ownership, WoolOvers has seen investment from private equity firms to fuel its growth. It was acquired by the investment firm Langholm Capital in 2015 and later became part of a portfolio that emphasizes sustainable and natural product brands. The company continues to operate as an independent entity focusing on its core mission of providing high-quality, ethically sourced natural apparel to a global market.