Winni's laundry detergent

Winni's is Italy's leading brand in the eco-friendly cleaning market. Established by Madel S.p.A., the brand was conceived to offer high-quality cleaning products with a minimized environmental impact, focusing on biodegradable plant-based surfactants and sustainable packaging.

Products are primarily manufactured at the company's production facilities in Cotignola, Italy, which are known for using advanced technology to reduce energy consumption and CO2 emissions. In 2022, the brand reached a new stage in its development when the owner company, Madel, was acquired by the Bolton Group. This acquisition allowed Winni's to leverage a larger distribution network while maintaining its core focus on ecological integrity.