L'OR Intense Instant Coffee

L'OR, which translates to 'Gold' in French, was founded in France in 1992 with the ambition of bringing the finest coffee to the world. The brand quickly established a reputation for elegance and high quality, initially focusing on premium coffee beans and later expanding into capsules and instant varieties.

Today, L'OR is a global powerhouse in the coffee sector, operating under the umbrella of JDE Peet's. While the brand remains deeply rooted in French coffee culture, its products are manufactured in various facilities across Europe and other regions to serve a global market. The production process emphasizes meticulous roasting and blending to maintain the brand's 'gold standard' signature taste.

Ownership of the brand rests with JDE Peet's, one of the world's largest pure-play coffee and tea companies. Headquartered in Amsterdam, the Netherlands, JDE Peet's was formed through the merger of Jacobs Douwe Egberts and the American brand Peet's Coffee. This ownership structure places L'OR alongside other iconic brands like Douwe Egberts, Tassimo, and Jacobs.