OLW Cheez Cruncherz

OLW (Old London Wasa) is one of Sweden's most iconic snack brands, particularly famous for its 'Cheez' line of puffed corn snacks. The brand was founded in 1967 as a partnership between the Swedish company Wasa and the American snack producer Old London. It quickly became a household name across Scandinavia, establishing itself through its signature red logo and 'Friday night cozy' marketing campaigns.

The specific product shown, Cheez Cruncherz, is a variation of original cheese curls known for their extra crunch and intense cheese seasoning. Most OLW products are manufactured at the brand's main factory in Filipstad, Sweden, which has been the heart of their production for decades.

Today, OLW is part of Orkla Confectionery & Snacks, which is a division of the Norwegian conglomerate Orkla ASA. While the brand retains its Swedish heritage and production base, it is managed as part of a larger Nordic portfolio that includes other famous snack brands like KiM's and Taffel.