Made O'Meter
Discover where a brand or product originates
Cheetos is an iconic snack brand originally created in 1948 by Charles Elmer Doolin in the United States. Doolin, who also founded Frito, initially tested the puffed corn snack in his kitchen before it gained mass popularity. The brand quickly became a staple of American snack culture, later globally recognized for its mascot, Chester Cheetah.
Today, Cheetos is manufactured in numerous countries across North America, Europe, and Asia to serve regional markets. In the European market, the presence of the Nutri-Score on the packaging indicates distribution through continental subsidiaries. The brand is now a flagship of Frito-Lay, which is a wholly-owned subsidiary of PepsiCo. This ownership structure places Cheetos within one of the world's largest food and beverage portfolios, headquartered in the United States.
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