Body & Fit Whey Perfection

Body & Fit is a prominent European sports nutrition brand that originated in the Netherlands. Founded in 1995, it quickly grew from a small local shop into a significant e-commerce powerhouse, specializing in protein powders, vitamins, and health foods for fitness enthusiasts. The brand is known for its wide variety of flavors and accessible pricing in the supplement market.

In 2017, the brand was acquired by Glanbia PLC, an Irish global nutrition group. Following this acquisition, Body & Fit's manufacturing and distribution expanded, though much of its core production remains centered in specialized facilities in the Netherlands and the UK. As part of Glanbia, the brand benefits from the group's global sourcing of high-quality dairy and performance ingredients, maintaining its status as a leader in the digital-first health and wellness space across Europe.