Napisan Extra Protection disinfectant additive

Napisan is a widely recognized brand specializing in laundry hygiene and disinfection. Originally developed as a solution for cleaning cloth diapers in the United Kingdom, the brand gained significant popularity in several European and Commonwealth markets, with a very strong presence in Italy. The product shown, Napisan Extra Protection, is a chemical additive designed to eliminate 99.9% of bacteria from laundry, even at low temperatures, while also acting as a stain remover and deodorizer.

The brand's journey involves several corporate transitions. It was originally launched by Milton in 1970 and later became a core part of the Beechams portfolio. Today, Napisan is owned by Reckitt (formerly Reckitt Benckiser), a global leader in consumer health and hygiene products. While the brand has British origins, many of the products sold in the Mediterranean market are manufactured in Italy to serve local distribution networks.