De Ruyter sprinkles (Hagelslag)

De Ruyter is an iconic Dutch brand established in 1860 by Cornelis Rutgerus de Ruyter in Baarn, Netherlands. Initially starting as a local bakery, the brand achieved legendary status through its specialty in 'hagelslag' (chocolate sprinkles) and fruit-flavored sprinkles known as 'muisjes'. Its historical prestige is highlighted by its appointment as a 'Purveyor to the Royal Household' by the Dutch monarchy.

Today, while the manufacturing remains rooted in the Netherlands to maintain its authentic flavor and quality standards, the brand has transitioned from family ownership to a global portfolio. It is currently owned by the American multinational Kraft Heinz, which manages the brand as a key player in the Dutch breakfast spreads market.