Wild Cedar & Sandalwood Refillable Natural Deodorant

Wild is a modern personal care brand that revolutionized the hygiene market with its focus on sustainability and plastic-free alternatives. Founded in 2019 in London, the brand gained rapid popularity for its refillable deodorant system, which consists of a durable aluminum applicator and compostable refills.

The product's manufacturing is primarily centered in the United Kingdom, aligning with the brand's commitment to reducing carbon footprints and supporting local industry. The formulations are vegan-friendly and avoid the use of synthetic chemicals like aluminum salts or parabens.

Wild remains an independent, founder-led company. It has successfully grown through direct-to-consumer channels and major retail partnerships across Europe. The brand continues to lead the eco-friendly personal care movement, expanding its product line into hair care and body wash while maintaining a strict zero-plastic waste ethos.