Clorox Original Concentrated Bleach

Clorox is an iconic household name that has defined the bleach category for over a century. The brand originated in 1913 in Oakland, California, founded by five entrepreneurs who established the Electro-Alkaline Company. They developed a process to convert brine from salt ponds into sodium hypochlorite, the active ingredient in bleach.

Today, Clorox remains a global leader in disinfection and cleaning products. While it is a flagship brand of The Clorox Company, the manufacturing process is distributed across numerous facilities to meet regional demand, with significant production hubs remaining in the United States and Canada. The product shown features bilingual English and French labeling, indicating it is likely intended for the North American market.

As of 2026, the brand continues to be owned by The Clorox Company, a publicly traded American multinational. The brand has expanded far beyond its laundry roots to include personal care, lifestyle, and professional cleaning solutions, maintaining its status as a staple for both domestic and industrial hygiene.