Asahi Mintia Dry Hard mints

Asahi Mintia Dry Hard is a popular sugar-less mint product known for its extreme cooling sensation and caffeine content, primarily marketed towards individuals seeking a quick mental refresh or to stave off sleepiness. This product is a staple in the Japanese confectionery market.

The brand Mintia was originally launched by Allstars Co., Ltd. in 1996 but was later acquired by Asahi Group Holdings. It has since become the market leader in the Japanese tablet candy segment. The manufacturing process is concentrated in Japan to maintain the specific quality standards associated with its unique texture and potency.

Currently, Mintia is owned by Asahi Group Holdings, Ltd., a major Japanese conglomerate headquartered in Tokyo. While Asahi is globally recognized for its beer and beverage portfolio, its food and healthcare division manages a wide range of consumer goods like Mintia. The production and local distribution are handled by Asahi Group Foods, Ltd., a direct subsidiary of the parent corporation.