Reserved clothing and accessories

Reserved is a leading European 'fast-fashion' brand that offers contemporary clothing, footwear, and accessories for men, women, and children. Known for its ability to quickly translate global runway trends into affordable high-street collections, it has become a major competitor in the international fashion market.

Originally founded in Poland in the late 1990s, the brand's production strategy involves a diverse global supply chain. While design and strategy are centered in Poland, the actual manufacturing of garments takes place across multiple countries, primarily in Asia (such as Bangladesh, China, and Vietnam) and Turkey, allowing the brand to maintain high turnover rates for its inventory.

The brand is the flagship label of the LPP Group, a massive Polish family-controlled corporation. LPP manages several other well-known brands including Cropp, House, Mohito, and Sinsay. Despite its rapid international expansion across Europe, the Middle East, and Central Asia, the company remains headquartered in Gdańsk, Poland, and continues to be led by its original founders.