Weilong Big La Tiao

Weilong Big La Tiao is a popular Chinese savory snack made from seasoned wheat gluten. Known for its spicy, oily, and chewy texture, it is a staple of 'La Tiao' snacks that gained viral popularity globally.

The brand was founded in Luohe, Henan province, which remains its primary manufacturing hub. Today, Weilong is one of the largest snack food manufacturers in China, specializing in spicy vegetarian snacks. The company successfully transitioned from a local street snack producer to a modern food giant listed on the Hong Kong Stock Exchange, maintaining its production base primarily within China to ensure authentic flavor profiles.