White Rabbit Creamy Candy

White Rabbit Creamy Candy is an iconic Chinese milk candy that originated in 1943. Initially inspired by Mickey Mouse and called 'ABC Candy,' it was rebranded in 1959 with the now-famous white rabbit mascot to mark the 10th anniversary of the People's Republic of China. The candy is distinctive for its thin, edible rice paper wrapping that dissolves in the mouth.

Today, the brand is owned by the state-owned enterprise Bright Food (Group) Co., Ltd., specifically managed through its subsidiary, Shanghai Guan Sheng Yuan Food, Ltd. Major manufacturing remains concentrated in China, although it is distributed globally. The product has achieved cult status in many Western markets and is often used as a flavor profile for ice creams and specialty beverages.