Sheffer Fort Straight Bourbon Whiskey

Sheffer Fort is a private label whiskey brand specifically developed for the German discount supermarket chain Netto Marken-Discount. While the product is marketed as a Kentucky Straight Bourbon Whiskey, which mandates its production and initial aging within the United States (specifically Kentucky), the brand itself is a proprietary label of the Edeka Group.

Typically, such private labels involve importing bulk bourbon from established American distilleries to European facilities, where it is balanced and bottled for the local market. This approach allows the retailer to offer a traditional American spirit at a highly competitive price point. Ownership of the brand remains entirely within the Edeka Group's corporate structure as part of their value-tier spirits portfolio.