ICA Whitening Fluortandkräm

ICA Whitening Fluortandkräm is a private-label toothpaste offering from ICA, one of Sweden's leading retailers. The brand was established to provide affordable yet high-quality oral hygiene products for the Swedish market. ICA's history dates back to 1917, when it was founded on the principle of individual retailers joining forces for better purchasing power.

While the brand is deeply rooted in Swedish retail history, the manufacturing of their private label hygiene products often takes place in various European locations to maintain cost-efficiency. However, a significant portion of their daily essentials is sourced or produced within Sweden to support local supply chains. The ICA Gruppen AB serves as the ultimate owner, managing a vast network of grocery stores and financial services across the Nordics and Baltics.