blend-a-med Rundumschutz Extra Frisch Clean toothpaste

blend-a-med is a major oral hygiene brand with deep roots in German dental history. It was originally established in 1951 in Mainz, Germany, by the Blendax-Werke company, quickly becoming a leading name in European dental care. The brand gained international prestige for its medical focus and high-quality fluoride formulations.

In 1987, the global consumer goods giant Procter & Gamble (P&G) acquired Blendax and its flagship brand, blend-a-med. Since then, P&G has integrated the brand into its global oral care portfolio, often marketing it in conjunction with or under the Crest brand in other regions. While P&G is an American multinational, blend-a-med maintains a strong manufacturing footprint in Germany and the European Union to serve its primary markets in Central and Eastern Europe.