Peter Storm outdoor clothing

Peter Storm is a heritage British brand that has long been synonymous with waterproof outdoor gear and functional adventure wear. Founded in 1954 by Noel Bibby, a former Royal Marine, the brand is credited with inventing the 'cagoule'—the iconic lightweight, over-the-head waterproof jacket that became a staple for hikers and outdoor enthusiasts across the United Kingdom and beyond.

While the brand's design and heritage are rooted in the North of England, manufacturing is now conducted across multiple international locations to serve a global retail network. Today, the brand is a core part of the JD Sports Fashion PLC portfolio, positioned as a reliable and accessible choice for outdoor activities ranging from hill walking to camping.

The brand has undergone significant transitions since its founding, moving from a specialized marine supply brand to a mainstream outdoor label. Its presence is heavily anchored in the British high street, particularly through specialized outdoor retailers which distribute its wide range of jackets, footwear, and equipment.