Fuze Tea Peach

Fuze Tea, stylized as fuze tea, is a prominent international brand of iced tea and non-carbonated beverages. The brand was originally launched in 2000 in Englewood Cliffs, New Jersey, by the Fuze Beverage company, which was founded by Lance Collins and Paula Grant. Recognizing its immense market potential and explosive growth, The Coca-Cola Company acquired the brand in 2007.

Since its acquisition, Coca-Cola has expanded Fuze Tea to over 40 countries worldwide. The product shown, which features German labeling ('Pfirsich'), is typically manufactured in various regional bottling facilities across Europe to minimize transportation costs and environmental impact. Manufacturing for the DACH region (Germany, Austria, Switzerland) is primarily handled by local subsidiaries or franchise bottling partners under the rigorous quality standards set by the ultimate parent company in Atlanta, Georgia.