Kellogg's Trésor Milk Chocolate cereal

Kellogg's Trésor is a popular brand of chocolate-filled cereal produced by the world-renowned Kellogg Company. Originally launched in Europe (specifically France in 2010), the brand is known as Krave in many other markets like the United Kingdom and North America. The product features crunchy cereal pillows with a smooth chocolate hazelnut or milk chocolate center, targeting the snack-focused breakfast demographic.

The Kellogg Company was founded in 1906 in Battle Creek, Michigan, USA. In 2023, the company underwent a major corporate restructuring, splitting its North American cereal business into 'WK Kellogg Co' while the global snacking division (which includes the Trésor/Krave brand and international cereal operations) became 'Kellanova'. Consequently, Trésor is now under the stewardship of Kellanova, which manages a massive portfolio of snack and cereal brands globally. Manufacturing for the European market is heavily concentrated in facilities in Belgium and the UK.