Pantene Pro-V Lisci Effetto Seta shampoo

Pantene is a global leader in hair care, originally developed in Switzerland using provitamin B5. The product showcased is the "Lisci Effetto Seta" (Smooth & Silky) shampoo, designed to manage frizzy hair and provide a smooth finish.

While the brand has Swiss roots, it was acquired by the American multinational Procter & Gamble (P&G). Today, Pantene products are manufactured in various facilities around the world, though for the European market, production often occurs in plants located in France, Romania, or other EU-based P&G manufacturing hubs to ensure efficient regional distribution.

Ownership belongs to Procter & Gamble, a conglomerate headquartered in the United States. P&G manages the brand through its Beauty segment, focusing on advanced Pro-V formulas and sustainable packaging initiatives.