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eufy is a consumer electronics brand specialized in smart home devices, including security cameras, robot vacuums, and smart appliances. The brand was established as a subsidiary of Anker Innovations, a company founded by former Google engineer Steven Yang.
Eufy products are primarily designed and engineered in China and are manufactured in various facilities across mainland China to leverage the country's extensive electronics supply chain. The brand has gained significant market share in Western markets, particularly in Germany and North America, by offering subscription-free local storage options for security footage. It remains a core part of the Anker Innovations portfolio, which is headquartered in Changsha, Hunan, China.
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