Made O'Meter
Discover where a brand or product originates
Pusheen is a globally recognized character brand created by Claire Belton and Andrew Duff in 2010. While the intellectual property and licensing are managed by Pusheen Corp in the United States, the physical products are often produced under various licensing agreements for specific markets.
In this particular case, the product is part of a collaboration with the brand 'Aura', which is a private label or licensed line frequently found in the Polish market, specifically at retailers like Biedronka. These personal care products are typically manufactured in China through contract manufacturing to maintain accessibility and high production volume. The brand reflects a fusion of American pop-culture character design with European retail distribution partnerships.
Ownership of the Pusheen brand remains with its original creators through Pusheen Corp, while the physical bath products are managed by regional distributors and manufacturers compliant with local cosmetic regulations.
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