Made O'Meter
Discover where a brand or product originates
Nivea is one of the world's most recognizable personal care brands, with a history dating back to its introduction in 1911 in Germany. The brand is synonymous with skin health and became famous for the invention of the first stable oil-and-water-based skin cream. Today, it offers a vast range of products including the Dry Comfort antiperspirant line, which is designed for long-lasting protection while remaining gentle on the skin.
While the brand originated in Germany, its manufacturing footprint is global. Nivea products are manufactured in multiple locations around the world, primarily in Europe (with major facilities in Germany, Poland, and Spain) as well as South America, Asia, and North America, to serve regional markets efficiently. The brand remains the cornerstone of its parent company's portfolio, representing a large portion of their global revenue in the skincare segment.
Since its inception, Nivea has been owned and operated by Beiersdorf AG. The company is headquartered in Hamburg, Germany, and maintains a strictly focused strategy on skin care. Beiersdorf is a publicly traded company and manages a portfolio that includes other high-profile brands like Eucerin and La Prairie, continuing to innovate in the cosmetic and dermatology industries.
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