Strongbow Apple Ciders Lower Carb Cider

Strongbow is a globally recognized cider brand that originated in Hereford, England, in 1960. While the brand was originally created by H.P. Bulmer, it evolved into one of the most popular cider labels worldwide. In most international markets, Strongbow is owned and distributed by the Dutch brewing giant Heineken N.V.

However, the Australian market follow a different ownership structure due to regulatory and acquisition history. In Australia, the Strongbow brand is owned by the Asahi Beverages group, a subsidiary of the Japanese multinational Asahi Group Holdings. This transition occurred following Asahi's acquisition of Carlton & United Breweries (CUB). The product shown, specifically the Lower Carb variant, is manufactured locally in Australia to suit regional consumer preferences for lighter, lower-sugar alcoholic beverage options. It remains a staple in the Australian cider market, produced using local and imported ingredients.