Hello Sensitive Laundry Detergent and Personal Care

Hello Sensitive is a Danish brand specifically developed to provide hypoallergenic and asthma-friendly solutions for household and personal care. The brand focuses on products with 0% perfume and 0% colorants, holding certifications such as the Nordic Swan Ecolabel and the Asthma Allergy Nordic label.

The products are manufactured in Denmark by Nopa Nordic A/S, which is one of the largest private-label manufacturers in the Nordic region. The brand is part of a larger portfolio aimed at the discount retail sector, primarily sold through chains like Netto, owned by Salling Group.

Today, the brand remains under the ownership of Salling Group, Denmark's largest retail group. The brand's origin and production remain rooted in Denmark, catering to the increasing consumer demand for clean, chemical-neutral daily necessities.