Made O'Meter
Discover where a brand or product originates
Clive of India is a well-known brand in Australia, recognized primarily for its authentic curry powder blend. The brand's identity is rooted in the history of the spice trade, named after Robert Clive, a key figure in British East India Company history, which explains the colonial-era aesthetic and the 'Authentic' branding. The spice blend has been a staple in Australian kitchens for decades, offering a consistent and traditional flavor profile.
The product is currently manufactured in Australia using both local and imported ingredients. Throughout its history, the brand has changed hands several times as its parent companies have consolidated. Following the divestment of Unilever's tea and certain spice businesses, the brand is now under the ownership of tea and botanical giant LIPTON Teas and Infusions. Despite its international ownership, Clive of India maintains a strong regional presence, particularly in the Australian and New Zealand markets.
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