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The Olive Tree is a private-label brand exclusively sold and marketed by ALDI Australia. The product, as indicated by the label, is a 'Product of Australia', signifying that it is harvested and processed within the country to meet local consumer demand for high-quality, locally sourced extra virgin olive oil.
Ownership of the brand resides with the ALDI South Group (ALDI SÜD), a major global discount supermarket chain headquartered in Germany. ALDI utilizes 'The Olive Tree' as a cornerstone of its pantry staples range in the Australian market, ensuring supply chain control and cost-efficiency for consumers while supporting the domestic Australian olive industry.
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