Chang's Crunchy Fried Noodles

Chang's is a prominently recognized brand in the Australian and New Zealand grocery markets, known for its extensive range of Asian-inspired cooking ingredients and snack products. Established in 1968, the brand was founded by the Chang family in Australia, who aimed to bring authentic flavors and convenient Asian culinary solutions to local consumers. Over the decades, Chang's has become a household staple, particularly famous for its Crunchy Fried Noodles, which are often used as a salad topper or snack.

While the brand maintains its headquarters and primary distribution operations in Australia to ensure quality and market relevance, the physical manufacturing of its fried noodle products typically takes place in China. This allows the brand to utilize specialized production techniques to achieve the signature crunch and texture associated with traditional fried noodles. The brand remains deeply rooted in its Australian heritage while operating as a family-owned entity that manages its proprietary recipes and distribution networks across the Oceania region.