Lyft / Velo Nicotine Pouches

The barcode 5715345029658 identifies a nicotine pouch product belonging to the Lyft/Velo range, specifically often associated with the Danish market as indicated by the '57' GS1 prefix (Denmark). These products are modern oral tobacco-free alternatives developed to provide a nicotine experience without smoke or vapor.

The brand was originally introduced as Lyft in Scandinavia and rebranded to Velo globally to maintain consistency. It was developed by British American Tobacco (BAT), a leading multi-category consumer goods company. While major production facilities for these pouches are located in Denmark (under British American Tobacco Denmark A/S), the global scale of BAT means production may occur in multiple high-tech facilities worldwide to meet regional demand.