CHEER Tasty cheese slices

CHEER is a prominent cheese brand in Australia known for its smooth texture and mild flavour. The brand was famously renamed from COON in 2021 to ensure it remained inclusive and aligned with modern community values while maintaining the same recipe and production standards that consumers have trusted for decades.

Today, CHEER is produced primarily in Australia using high-quality Australian milk. The cheese is manufactured at facilities in Victoria and Tasmania, supporting local farmers and regional economies. The brand is under the ownership of Saputo Dairy Australia, which manages a significant portfolio of dairy products across the country.