Arnott's Jaffa Savoy Crackers

Arnott's Savoy is a quintessentially Australian savory cracker that has been a staple of social gatherings for generations. Originally launched in the early 20th century, the brand has maintained its reputation as 'The Classic Aussie Cracker,' specifically catering to the tastes of southern Australian states (while its sibling, Jaffa, dominates the northern markets). Known for its distinctive texture and versatility, the brand is inseparable from Australia's biscuit history.

Today, the manufacturing of Arnott's products is primarily concentrated in major Australian facilities located in New South Wales and Queensland. While the brand carries immense national heritage, its ownership has transitioned through several international hands. After being acquired by the Campbell Soup Company in the late 1990s, the brand was later sold to KKR (Kohlberg Kravis Roberts), a global investment firm. This complex history reflects the globalization of iconic food brands, where local manufacturing and identity remain centered in Australia, despite ownership by international private equity firms.