Uncle Tobys Oat Crisp Almond

Uncle Tobys is a flagship Australian brand with a legacy dating back to 1893 when it was first introduced by Parsons Bros in Melbourne. The brand quickly became synonymous with high-quality oats and breakfast cereals, deeply embedding itself in the Australian morning routine.

Today, Uncle Tobys remains a household name, primarily known for its extensive range of oat-based products including traditional rolled oats, instant porridge, and muesli bars. The manufacturing of its core breakfast products continues to take place in Australia, notably at the long-standing factory in Wahgunyah, Victoria, which sources oats from local farmers across the region.

While originally Australian-owned, the brand is currently owned by Cereal Partners Worldwide (CPW), a powerful joint venture between the Swiss multinational Nestlé and the American company General Mills. Within the Australian market, the business is managed as part of the Nestlé Australia portfolio, blending local heritage with the global scale and resources of its ultimate owners.