FUEL10K Porridge/Shakes

FUEL10K is a protein-enriched breakfast brand that was established in the United Kingdom to cater to active individuals seeking convenient, high-protein morning meals. The brand rose to prominence with its range of liquid breakfast shakes, porridge pots, and granola, focusing on the "protein-on-the-go" market segment. Originally an independent disruptor in the British breakfast aisle, it quickly became a staple in major UK supermarkets.

In 2023, the brand reached a significant milestone when it was acquired by the S&W Seed Co. subsidiary, Premier Foods. This acquisition integrated FUEL10K into one of the UK’s largest food producer portfolios, allowing for expanded distribution and product innovation. While the brand maintains its distinct identity as a high-performance snack and breakfast provider, it now benefits from the extensive manufacturing and logistics network of its parent company.