OPTIMUM Senior Dry Dog Food

OPTIMUM is a prominent pet nutrition brand widely available in the Australian market. This specific product is a dry dog food formulated for senior dogs of all breeds, featuring chicken, vegetables, and rice. The brand is specifically tailored for the local market and emphasizes high-quality ingredients with no added artificial colors or flavors.

The OPTIMUM brand was developed in Australia by Mars Petcare to provide a scientifically formulated diet for pets. Today, it remains a key player in the domestic pet food industry, with the majority of its dry food products manufactured locally in regional Australia, particularly at facilities in Wodonga, Victoria.

Ultimately, OPTIMUM is owned by Mars, Incorporated, a massive multinational American corporation. While the brand has deep Australian roots and local manufacturing ties, its strategic direction and ownership reside with the Mars families through their headquarters in McLean, Virginia. Mars Petcare Australia acts as the local subsidiary responsible for the production and distribution of the brand across the country.