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Built Sour Puff Sweet Peach Punch is a high-protein snack produced by Built Brands. This specific product line, known as Built Puffs, features a unique marshmallow-like texture coated in protein-enriched glaze, differentiating it from traditional dense protein bars. The Sour Puff variety specifically combines a tangy flavor profile with a sweet peach punch center.
The brand was founded in American Fork, Utah, where it maintains its headquarters and primary manufacturing facilities. Built Brands has gained significant popularity in the fitness and wellness industry by marketing their products as a low-calorie, high-protein alternative to traditional candy bars. They are known for vertical integration, handling much of their own development and production within the United States.
Built Brands remains privately held by its original founders and investors. The company focuses heavily on direct-to-consumer sales but has expanded into major retail environments across North America. Their manufacturing process emphasizes gluten-free ingredients and the use of hydrolyzed collagen and whey protein isolate.
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