Sorbent Everyday facial tissues

Sorbent is an iconic Australian brand with a legacy dating back to 1952. Originally established in Australia, the brand has become a household name known primarily for its toilet paper and facial tissues. The product featured in the image is part of their Everyday range, which focuses on providing essential quality for daily needs while incorporating sustainable practices like plastic-free opening mechanisms.

Over the decades, the brand has undergone several ownership changes. It was formerly owned by the European group SCA (and later Essity). However, in 2019, the brand returned to local hands when it was acquired by Solarise Africa's business partner Solaris Paper, which is part of the Sinar Mas Group. Today, it is managed under the Solaris Paper umbrella, ensuring that the legacy of this Australian-born brand continues to serve the Oceanic market while maintaining significant production operations within Australia.