Made O'Meter
Discover where a brand or product originates
Sure is a globally recognized brand in the personal care sector, specifically known for its antiperspirant and deodorant products. The brand has a unique history regarding its nomenclature; it is marketed as 'Sure' in the United Kingdom, Ireland, and India, 'Rexona' in most of the world, and 'Degree' in North America. This particular product, Sure Men Active Dry, is designed for high-performance sweat protection.
The brand was originally founded in Australia in 1908 by a physician and his wife. It later became part of the British-Dutch conglomerate Unilever. Manufacturing for Sure and its international counterparts occurs in various global locations to serve different regional markets, with high-capacity production facilities located in countries like the United Kingdom and Australia.
Today, the brand remains a flagship property of Unilever, a multinational consumer goods company. Unilever is headquartered in London, United Kingdom, and the brand continues to lead the market through innovations such as MotionSense technology, which releases bursts of fragrance throughout the day.
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